Bloomsday at Sweny’s

Bloomsday is a commemoration and celebration of the life of Irish writer James Joyce, during which the events of his novel Ulysses (which is set on 16 June 1904) are relived. It is observed annually on 16 June in Dublin and elsewhere. Joyce chose the date as it was the date of his first outing with his wife-to-be, Nora Barnacle; they walked to the Dublin suburb of Ringsend.



The first known celebration of Bloomsday in Ireland was in 1954, when writers Patrick Kavanagh and Flann O’Brien visited several locations from the novel, including 7 Eccles Street, Leopold Bloom’s home.

On Bloomsday itself, Joyce fans dress in Edwardian costume to conjure up the atmosphere of the period in which Ulysses was set. Fans follow the route around Dublin taken by Bloom and usually have a breakfast of sausages, beans, black and white pudding and toast at some stage along the way.

Bloom Sweny

Sweny’s pharmacy is famously featured in the fifth episode of Joyce’s Ulysses, known as the ‘Lotus Eaters’ episode. Sweny’s opens its doors to welcome people on their Bloomsday adventure. Wait by the counter like Leopold Bloom, absorbing the authentic atmosphere. Watch the chemist at work with his herbs and ointments amongst all his alabaster lilypots. Pick up a bar of lemon soap that you can carry with you all day, just like Poldy. Get involved in a reading from Ulyssses, enjoy a cup of tea and share epic tales about your own life. You might even get the chance to join in an Edwardian singsong! There will be merriment in this hidden Joycean gem throughout the day and into the evening, so just come along whenever you like!

Sweny Crew

Lunchtime Joycean Cabaret

Tickets available exclusively from Sweny’s, Lincoln Place

€10 each – only 20 tickets available!

Bloomsday 2014 at Swenys

Bloomsday 2013


12.30pm Freemasons Hall, Molesworth St
James Joyce’s Freemasonry
a talk by Des Gunning – admission free,
Booking to
Retiring collection in aid of Swenys


United Arts Club, 3 Upr Fitzwilliam Street, Dublin 2
Joycean evening featuring
an adaptation of
A Mother and Songs of Joyce
Tickets essential €15 from Swenys or to

Bloomsday 2014 at Swenys



Swenys will be open all day for the sale of lemon soap



Swenys is open all day.
Performances from 1 o’clock to 5 o’clock
in Kennedys (opposite Swenys) starting with
Rose Lawless as Molly at 1.15
Admission free.

Join a Reading Group of Ulysses in Kennedys snug
€5 donation
can be booked online



in Kennedys
Starts at 7pm, an action packed Joycean evening with performances, recitations and lots of singing.
Admission €15 to include a bowl of stew, can be booked online at

BloomsNight 2014 at Swenys