Writers Tears Featured for Swenys

Writers’ Tears Turn To Joy

Carlow & Dublin, Ireland – 12 June, 2019: As the annual Bloomsday (16th June) celebrations in Dublin, Ireland approach, Irish whiskey entrepreneur Bernard Walsh has come to the aid of Sweny’s Pharmacy – one of the most celebrated venues featured in James Joyce’s epic novel, Ulysses. Writers’ Tears premium Irish whiskey will provide financial and other support to Sweny’s which is under threat of closure from rising rent.

Located on Dublin City’s Lincoln Place, Sweny’s features in Chapter Five of Ulysses when the lead character, Leopold Bloom, pays a visit. Sweny’s officially ceased operating as a pharmacy in 2009 but since then, thanks to a dedicated team of volunteers, it has become a shrine to Joyce and Ulysses preserved just as it was when the author himself visited it in 1904 – as did his literary peers Oscar Wilde and Samuel Beckett in their time.

People come from all over the world to experience living history, to listen to Joycean readings (in five languages) and to buy the same lemony soap that Mr Bloom notionally bought on the 16th June 1904, and which itself becomes a talisman to the story told in the famous novel.

Writers Tears in a book

Bernard Walsh, Managing Director of Walsh Whiskey and creator of Writers’ Tears premium Irish whiskey, said: “The role played by the volunteers who have kept Sweny’s open for the last 10 years has been immense in preserving Irish literary heritage for Dubliners and people the world over to experience. They both need and deserve our support if they are to carry on. All of us at Writers’ Tears are proud to play our part.

“I created Writers’ Tears as a homage to Ireland’s literary and creative greats and thankfully, a bit like Ulysses, it has come to be enjoyed by people in countries the world over. Writers’ Tears is a rare blend of two premium whiskeys (Single Pot Still & Single Malt). This style of whiskey was extremely popular in Joyce’s time and we designed the bottle to reflect that same Victorian era. So Sweny’s and Writers’ Tears are a good fit for each other on several levels.”

In addition to contributing to the rent, Writers’ Tears will promote Sweny’s need for support in the 50 countries it is sold in worldwide and to its customers through dedicated content on online channels. Writers’ Tears has also committed to buying hundreds of bars of the famous lemony soap to help promote interest in the unique venue.

Writers’ Tears Premium Irish Whiskey

Bernard Walsh first created Writers’ Tears in 2008 as a homage to the many literary greats that have come from Ireland. There are four main expressions in it’s portfolio.

Writers’ Tears – Copper Pot is the signature expression. It is a rare blend of two premium Irish whiskeys (Single Pot Still & Single Malt). This style of whiskey was very popular in the 1800s when it became known as ‘The Champagne of Irish Whiskey’.

Writers’ Tears – Copper Pot is one of the highest rated Irish Whiskeys in Jim Murray’s iconic “Whiskey Bible” and is also included in Ian Buxton’s publication “101 World Whiskeys To Try Before You Die”.

There are three other Writers’ Tears expressions – Red Head a Single Malt (matured in Olorosso Sherry Casks); Double Oak (Writers’ Tears Copper Pot matured in American Bourbon & French Cognac casks) and annual Writers’ Tears Cask Strengthvintages.

P.J. Murphy, a volunteer and Board member of the F.W. Sweny and Co Trust (which has charitable status), said: “Bernard’s support through Writers’ Tears is much appreciated. It will take our story, and those of Ulysses and Mr Joyce himself, to new audiences and generations both at home and abroad. We look forward to offering a free dram of Writers’ Tears whiskey to all of our Bloomsday revellers this Sunday.”

Walsh Whiskey

Established in 1999 by husband and wife, Bernard and Rosemary Walsh, Walsh Whiskey is a leading producer of premium and super-premium, triple-distilled, craft, Irish whiskeys – Writers’ Tears and The Irishman. Demand for these critically acclaimed whiskeys currently exceeds available supply in the 50 countries they are distributed to worldwide.

Led by founder Bernard Walsh, and with a strong board of industry veterans, the company has built a portfolio of international award winning drinks brands. These include 7 core expressions in a range of 14 premium Irish whiskeys under the Writerṣ’ Tears and The Irishman brands, the Hot Irishman Irish coffee and The Irishman – Irish Cream liqueur.

Writers’ Tears Turn To Joy as Whiskey Provides ‘Purely Medicinal’ Support To Threatened Bloomsday Pharmacy

A special video to launch their partnership featuring “pharmacist”, P.J. Murphy, and whiskey creator, Bernard Walsh, has been released today

Sweny’s T-Shirt

What is your T-shirt size? (Inches or centimeters)

Here’s our new T-shirt! It was designed by Mitch, our volunteer from the States seen here with PJ. It’s an amazing design, all the more because Mitch is only 20 years old. Very Dali-esque. Very popular too, which is great. Well done Mitch!

Available in a beautiful light blue colour.

€25 for the T-shirt + €6.50 flat shipping rate per item.

Perfect gift for yourself – and your friend!

"We have a no-return policy. Purchase at your own risk. But hey, who said art is safe?" Statutory rights not affected
PJ Murphy and Mitch with Sweny's T-Shirt

Sweny’s Pharmacy Fundraiser

SWENYS is now a registered charity

number CHY 20955

and operates as a not for profit organisation.

We do not have any significant sponsorship.

Please send us whatever you can afford to keep us going by clicking on the donate button below.

We are very glad to announce that our fundraiser is gaining momentum.

Over the last three months, over 200 individuals have become patrons of Sweny’s to help us afford the doubled rent.

The average donation amount is €5.50 per patron and the total amount raised so far is about €1,100 per month.

These numbers represent the love and care which our followers have shown us. It is an achievement of which we are all very proud, and we would like to take this opportunity to thank all of those who have shown their support so far.

Going forward, our goal is to reach €1,500 per month by Bloomsday so that the rent difference is fully covered. This means raising an additional €400 per month from small contributions. To this end, we continue to invite your readers to consider becoming a patron on our Patreon page.

The details of what we do at Sweny’s Pharmacy can be found from the link above. We are custodians of the little chemist shop where Leopold Bloom buys a bar of lemon soap in chapter five of Ulysses. As volunteers, we love meeting everyone who comes through the door, and together we can ensure that Joyce’s legacy continues to survive and thrive in the heart of Dublin.

Yours sincerely,

Sweny’s Volunteer Team

March 23rd, 2019